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Turn Your Marketing Campaign Green
Over the last few years, environmental issues have become more important and businesses have needed to adjust to lessen the impact they have. As a result, more companies have been turning to eco-friendly promotional products as part of their marketing campaigns.
As always, to get the maximum effect, these products need to be both visually appealing and functional to ensure maximum brand exposure, which is why products such as personalized organic cotton bags or recycled pens have become popular for many marketing campaigns. These types of products are generally kept and used more frequently than most other promotional products.
There are many other great options when it comes to eco-friendly promotional products. Some examples are:
Mouse mats: Recycled Mouse Mats are made using recycled materials such as rubber tyres, paper and plastics and don't cost any more than standard mouse mats, so the choice to go green is easy. They are an excellent way to promote your company and logo as they sit on your clients’ desk and are used on a daily basis.
- Pens: Promotional pens can be produced from a huge range of recycled materials including car tyres, plastics, newspapers, sustainable timber and even recycled CD cases. Printed pens continue to be one of the most popular promotional products on the market and they are often priced competitively with traditional pens.
Mugs: Eco-mugs are becoming increasingly popular for use in marketing campaigns, and for internal company use, as an alternative to disposable cups. Mugs have been always been one of the most popular of promotional products and now with eco-friendly mugs made of recycled plastics costing around the same as standard plastic mugs, you can have a campaign that is good for your company and for the environment too.
- Keyrings: Currently one of the most popular types of promotional product available, keyrings are generally low cost, yet highly effective in marketing campaigns. As well as the usual recycled plastics, you can now get keyrings made from recycled leather, bottles and other waste materials. Torch keyrings are increasing in popularity and rather than using batteries, solar and mini dynamo power versions are becoming more easily available.
With many companies looking to reduce their carbon footprint, using eco-friendly alternatives in your marketing campaigns is a great way of getting your message across while reducing your overall impact on the environment. Your branding message comes across stronger as you are telling your customers you care not only about your business but about the environment as well.
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